Stay in the moment. Relive the memory, together.
Collab.
Collab is a media-sharing startup backed by more than $2.5 million in funding. Built for weddings, sports, concerts and conferences, the app makes it easy to collect moments in shared albums across devices and operating systems, bringing everyone’s perspective together.
Challenges
When I joined, the team needed clearer product direction and discipline. I focused on defining the ideal customer, unique value proposition, core user journey and North Star metrics, giving the team a shared framework for prioritising features and evaluating progress.
Outcome
Stitch combined participants’ photos and music into one event highlight after a shared countdown. The product generated approximately $1,000 in monthly recurring revenue, achieved 21% stickiness (daily active users divided by monthly active users) and converted 26% of free users to paid.
Get in touch
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