Round up. Give back.
Pando
Pando is a purpose-driven loyalty platform that helps businesses and their customers support verified charities. Participating retailers round up each purchase and donate the difference to a cause selected by the customer. The app allows users to discover participating businesses, explore approved charities and choose where their contributions are directed—turning everyday purchases into meaningful social impact.
Challenges
Pando needed to simplify a concept involving customers, retailers, charities and recurring donations without losing clarity or trust. Through user interviews, usability testing and data analysis, we identified friction within the core experience and uncovered opportunities to improve navigation, engagement and retention. The project also required a refreshed brand and interface within a very tight delivery timeline.
Outcome
We redesigned the core user flows, updated the brand aesthetic and created a more intuitive UI/UX that made the platform easier to understand and use. The improved experience decreased monthly churn by 8% while increasing average session time by approximately 30 seconds to nearly three minutes—helping Pando strengthen engagement while building a clearer foundation for growth.
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