Modern homes. A distinctive identity.
Urbanarc Real Estate Group
Urbanarc Real Estate Group needed a new brand to appeal to buyers seeking contemporary, upscale homes. I developed a logo, brand guide and reusable visual assets, establishing a clean, modern identity that could carry consistently across property marketing and communications.
Challenges
The logo needed to express the Urbanarc name through a symbol inspired by Noah’s ark, paired with a clean, contemporary typeface. The challenge was balancing that distinctive reference with an upscale feel and the clarity needed across varied marketing applications.
Outcome
The identity pairs an ark-inspired symbol with modern typography and a consistent visual language. A brand guide and supporting assets provide a practical foundation for future design work, helping Urbanarc present a cohesive presence across property promotions and branded materials.
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