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Technical expertise. A clearer experience.

IMSI — hero presentation

IMSI

IMSI develops monitoring and measurement technology for the steel industry. I refreshed its brand applications and marketing materials while retaining the established logo, alongside a website design focused on clearer user journeys and more accessible communication of its technical offering.

Challenges

The challenge was introducing a fresh visual approach without losing the recognition of IMSI’s existing brand. The website also needed clearer priorities: identifying core user journeys and translating those findings into UX flows that helped visitors navigate complex technical information.

Outcome

The work delivered refreshed marketing materials and a website design built around the identified user journeys. The existing logo anchored a more cohesive visual approach. Website implementation and hosting were handled externally; this case study presents my original design work.

IMSI — identity detail
IMSI — brand presentation
IMSI — colour and identity system
IMSI — project presentation

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