An evolving practice. A connected identity.
Starling Architects
Starling Architects, an architecture firm in Halifax, Nova Scotia, commissioned brand refresh concepts to explore its next chapter. My work included an evolved logo, a brand playbook and marketing materials showing how a more connected identity could reflect the practice’s growth.
Challenges
The firm’s conservative early branding offered limited room to communicate its value and reach potential clients through organic search. The challenge was evolving the existing logo into a more mature identity while giving every application a clearer, more consistent voice.
Outcome
The concepts presented a cohesive direction across the logo, playbook and marketing materials, showing how the brand could grow while retaining its identity. This exploratory work gave Starling a tangible view of a more mature, consistent presence across future applications.
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